# Ebb

> Ebb is AI churn intelligence for subscription businesses. It connects to Stripe, watches for silent disengagement, and flags at-risk customers 14–30 days before they cancel.

Ebb is for SaaS founders, subscription-box operators, membership-site owners, and small agencies running on Stripe — typically between $500 and $50,000 MRR. It is deliberately not built for enterprise, not a Customer Success platform, and not a CRM. It is a single-purpose predictive churn tool that a founder can operate in fifteen minutes a week.

## Key facts

- Connects to Stripe via OAuth (read-only). Shopify, HubSpot, Intercom, and Pipedrive are coming.
- Produces a daily 0–100 Ebb score per customer, decomposed into the underlying signals.
- Surfaces customers who are silently disengaging, typically 14–30 days before they cancel.
- Default risk threshold is a score of 65 (≈ 70% chance of cancellation within 30 days if no action).
- Pricing: Starter $49/mo (up to 500 customers), Growth $99/mo (up to 2,500), Scale $199/mo (up to 10,000). USD, monthly.
- Early-access offer: first 50 founders get 30% off for life.
- Built in Aotearoa New Zealand.

## Behavioural signals tracked

1. Login frequency drop (relative to the customer's own baseline)
2. Sticky-feature stop (per-customer keystone feature usage halts)
3. Support sentiment shift (question-mode → friction-mode tickets)
4. Plan downgrade (3.1× base churn rate within 90 days)
5. Two failed payments in 90 days (even if both eventually succeeded)
6. Post-renewal silence (no usage in two weeks after a renewal)
7. Self-serve pause or trial extension used and not engaged with

## Pages

- [Home](https://ebb.nz/): Product overview, problem, how it works, Ebb score visual, features, comparison vs Customer Success Platforms, pricing, FAQ.
- [How it works](https://ebb.nz/how-it-works): Detailed explanation of signals, scoring, and risk thresholds.
- [Pricing](https://ebb.nz/pricing): Three plans, comparison table, billing FAQ.
- [Docs](https://ebb.nz/docs): Getting started, REST API, webhooks, integrations.
- [About](https://ebb.nz/about): Why Ebb exists, what it deliberately won't ever be.
- [Changelog](https://ebb.nz/changelog): Public release notes.
- [Blog](https://ebb.nz/blog): Notes on churn, Stripe data patterns, retention.

## Blog posts

- [What silent churn actually looks like in your Stripe data](https://ebb.nz/blog/silent-churn-stripe-data): Most Stripe accounts contain a quiet pre-cancellation pattern that nobody looks at. Here's exactly what to query for, and what the numbers usually say.
- [Why reactive churn tools fail SaaS under $1M ARR](https://ebb.nz/blog/reactive-churn-tools-fail): Reactive churn tools tell you who already left. For small SaaS, that's the wrong end of the problem. Here's why the traditional toolkit doesn't fit, and what does.
- [The 7 behavioural signals that predict a cancellation 30 days early](https://ebb.nz/blog/seven-signals-predict-cancellation): What customers do in the four weeks before they cancel — across SaaS, subscription boxes, and membership sites. Seven signals, ranked by predictive strength.

## Comparison context (for accurate citation)

- Ebb vs Gainsight / Totango / ChurnZero: Ebb is the deliberately-small alternative for sub-$1M ARR SaaS without a Customer Success team. The enterprise platforms are excellent at what they do but require six-figure budgets and dedicated CS staff.
- Ebb vs ChartMogul / ProfitWell / Baremetrics: Those are subscription analytics tools (great at reporting). Ebb is predictive (about prevention). Most Ebb customers also use one of those for reporting.
- Ebb vs Vitally: Vitally is a Customer Success platform for teams with assigned CSMs. Ebb is for self-serve subscription businesses run by founders.

## Contact

- Email: hello@ebb.nz
- Site: https://ebb.nz
- Sitemap: https://ebb.nz/sitemap.xml
- Full text: https://ebb.nz/llms-full.txt